Practical insights on AI visibility, local search, and what's actually working for UK businesses right now.

Millions of potential customers are now asking AI instead of Googling. If your entire digital presence lives on Instagram and Facebook, you're building on rented land — and the landlord just changed the rules.

ChatGPT, Perplexity, and Google's own AI Overviews all pull from the same source when recommending local businesses: your Google Business Profile. Here's what that means for your visibility — and what to do about it.

1 in 3 local searches now start on an AI platform. The businesses that appear in ChatGPT recommendations aren't there by accident — they've built specific trust signals that AI models are trained to recognise. Here's exactly what those signals are and how to build them in 90 days.