Every case study below is a genuine UK client. No stock photos, no invented metrics — just honest results from businesses that trusted Propel to build their online presence and AI visibility.
Basketball S&C Academy · Stockport, Greater Manchester
"From invisible to fully booked — in under 30 days"
The Challenge
Evo Elite had the best basketball strength & conditioning facility in Stockport — but parents searching online couldn't find them. Google searches for 'basketball training Stockport' or 'S&C for young athletes Manchester' returned zero results for Evo Elite. The business was growing purely on word of mouth.
What We Did
Propel built a conversion-focused website, implemented full local SEO, and ran AI visibility optimisation so Evo Elite appeared in Google AI Overviews and Perplexity answers for relevant training queries.
The Result
New enquiries increased 3× in the first month. The intake form on the new site generates consistent leads without any paid advertising.
Enquiry Form Submissions
0/month →
3× increase
+200%+
AI Search Visibility
Not found →
Featured
✓
Website
None →
Live & converting
✓
"Before Propel, parents in Stockport searching for basketball training online couldn't find us — even though we had the best facility in the area. Within weeks of launching our new site and AI visibility work, we were showing up in Google AI answers and our enquiry form was going off. The difference has been night and day."
Rob Proctor
Founder & Head Coach, Evo Elite
Solar Metal Roofing · UK-Wide
"B2B AI visibility — getting found by the right roofers"
The Challenge
SMRSS is a specialist B2B business providing the electrical and solar integration side of metal roofing projects. Their ideal clients — metal roofers and contractors — increasingly use AI tools to find specialist partners. SMRSS had no online presence to speak of and was invisible to AI platforms entirely.
What We Did
Propel built a professional B2B website, implemented schema markup for specialist trades, and optimised content so SMRSS appears when contractors ask AI tools about solar metal roofing electrical specialists in the UK.
The Result
SMRSS was featured in Roofing Today Magazine and now appears in AI-generated answers for relevant B2B contractor queries. Their pipeline of qualified contractor enquiries has grown significantly.
Industry Press
None →
Roofing Today Magazine
✓
AI Search Visibility
Not found →
Featured for B2B queries
✓
Contractor Pipeline
Word of mouth only →
Inbound enquiries
✓
"We're a specialist B2B business — metal roofers don't find you through Instagram. They ask Google, or increasingly they ask AI tools like Perplexity and ChatGPT. Propel made sure SMRSS is the answer that comes back when a roofer asks 'who handles the electrical side of Roofit.Solar installations in the UK?' That positioning has been transformative for our pipeline."
SMRSS Team
Solar Metal Roofing Specialists
Professional Boxing Gym · Manchester
"25 years of boxing heritage — finally visible online"
The Challenge
Fight Factory Manchester has 25 years of professional boxing history and world-class coaching — but their online presence didn't reflect any of it. People searching for serious boxing training in Manchester were finding newer, lesser gyms instead. The gym was losing potential members daily to competitors with better online visibility.
What We Did
Propel built a premium website that reflects the quality and heritage of Fight Factory, implemented local SEO, and ran AI visibility work so the gym appears when people ask AI platforms for the best boxing gym in Manchester.
The Result
Membership enquiries surged following the site launch. Fight Factory now appears in AI-generated recommendations for boxing training in Manchester, and the new website converts visitors into members at a significantly higher rate.
Membership Enquiries
Low — walk-ins only →
Surged post-launch
↑ Significant
AI Search Visibility
Not found →
Featured in Manchester queries
✓
Online Presence
Outdated/minimal →
Premium, converting site
✓
"Fight Factory has 25 years of world-class boxing behind it — but we were invisible online. People in Manchester searching for serious boxing training couldn't find us. Propel built us a site that reflects the quality of what we do, and made sure we show up when people ask AI platforms for the best boxing gym in Manchester. Our membership enquiries have gone through the roof."
Sean Krool
Founder & Head Coach, Fight Factory Manchester
Start with a free AI Visibility Report. We'll show you exactly where your business stands — and what it would take to get results like the ones above.